This is another post I made back in 2012. This was my first attempt to try to garner support and find customers. Look at this fool. It's crazy how things have changed but still remain the same. After getting my tracks taken down in a system update from my distributor in December 2025, now in March 2026, I have returned to Bandcamp (and now also EVEN) to go direct to consumer. You can find the Athenian Education essay in my book Farming Humans, which you can find at FarmingHumans.com . Maybe I'll put the Pluralistic Ignorance essay in another one of my books someday. I have my first official release ready right now on Bandcamp, and it comes with a letter with an official seal that shows you are a day one supporter. Show your support and follow me on Bandcamp at EricLeo108.bandcamp.com . Here is what I wrote back in 2012 when I first started

*A note before you read: I'm not sure this post ever made it online back in 2012, but I found it in my archives and it felt worth publishing — with some honest reflection added:

These three posts were originally published on March 5th 2012, back when I was still recording under the name Apollo. I would record in the coat closet of my studio apartment in Ypsilanti, Michigan. At the time, I had no budget — so I built entire albums around free beats through relationships I cultivated on SoundCloud. That hustle actually worked. To this day, my Apollo SoundCloud still holds over 6,000 followers. That said, I wasn't in the best place mentally during those years, and I missed a window where SoundCloud's momentum could have really worked in my favor. I also stepped back from the platform because the monthly hosting costs aren't artist-friendly, and that hasn't changed — it's still not a priority for me financially. I eventually started a second account under Eric Leo 108, where I released demos over borrowed beats that I later rebuilt into proper songs with original production. You can still find some of the earliest versions of tracks from my 20...